Percentage Off vs. Dollar Off: Which Saves More?
The formula
To compare a percentage-off coupon to a dollar-off coupon, find the cart total where they're equal:
Breakeven = Dollar amount ÷ (Percentage ÷ 100)
If your cart is above this number, use the percentage coupon. If your cart is below it, use the dollar coupon.
Worked examples
Example 1: $10 off vs 20% off
Breakeven = $10 ÷ 0.20 = $50
- Cart is $40: 20% off saves $8. $10 off saves $10. Dollar off wins.
- Cart is $50: 20% off saves $10. $10 off saves $10. Tie.
- Cart is $80: 20% off saves $16. $10 off saves $10. Percentage off wins.
Example 2: $25 off vs 15% off
Breakeven = $25 ÷ 0.15 = $166.67
- Cart is $120: 15% off saves $18. $25 off saves $25. Dollar off wins.
- Cart is $200: 15% off saves $30. $25 off saves $25. Percentage off wins.
Example 3: $5 off vs 10% off
Breakeven = $5 ÷ 0.10 = $50
- Cart is $35: 10% off saves $3.50. $5 off saves $5. Dollar off wins.
- Cart is $75: 10% off saves $7.50. $5 off saves $5. Percentage off wins.
The quick mental shortcut
For common coupon combinations, here are the breakeven points to memorize:
- $5 off vs 10% off: Breakeven at $50
- $10 off vs 10% off: Breakeven at $100
- $10 off vs 20% off: Breakeven at $50
- $15 off vs 15% off: Breakeven at $100
- $20 off vs 25% off: Breakeven at $80
- $25 off vs 20% off: Breakeven at $125
If your cart is above the breakeven, pick percentage. If below, pick dollar. If you're at the breakeven exactly, it doesn't matter — they save the same amount.
What if you have both and can stack them?
If a store lets you use both coupons, the order matters. Apply the percentage-off coupon first (when the total is highest) to maximize the dollar savings from that percentage. Then apply the dollar-off coupon. Use our Coupon Stacking Optimizer to calculate the best order automatically.
Watch out for minimum spend
Some coupons have a minimum cart total. A "$10 off $50+" coupon is only 20% off at exactly $50, but only 10% off at $100. The effective percentage decreases as your cart grows. A "20% off" coupon with no minimum always saves the same proportion regardless of cart size. Factor in minimum spend when comparing.
Have multiple coupons to compare?
Our optimizer finds the best combination and order automatically.
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